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Memorable Advertisements for the Following Aspects
- The Message – the communication – Nailing a Brand
Message – from iMedia Connection, Making
Your Message Stick
- The Medium
- Print – Getting
More from Print Advertising (MS Word Document format) – insights
from PRS eye tracking of ad readership
- Internet
- Radio
- TV – TV Advertisements
of the 60s, 70s & 80s – Nostalgia Central, Highlights in
the History of Coca Cola Television Advertising, Classic TV Commercials
– from Retro Junk, TV Adverts
– Funny, Cool & Sexy TV Commercials & Ads (UK Focus)
- Film – Why Does Cinema
Advertising Work – Ads on the Wall
- Roadside Advertisements &
Hoardings
- Event/OnStage/Promotions - POP,
Promotional Products, Events
- Direct Marketing
- Packaging, Branding & Design (On
Product) – Memorable taglines, Crafting a Memorable Logo – from
Entrepreneur .com, Easily Remembered Makes Big Money – from Site
Point
- Outdoor – Billboard, Poster, Transportation &
Vehicles – Subway
Advertising – Outdoor Underground; New tech in outdoor advertising
one-way vision printing & dynamic digital display. One-way vision
printing allows advertisers to advertise on one side, while from the
other side there is an unhindered view. Dynamic display allows one to
view different advertisements from different angles (unlike the old
tech, this new tech allows printing on multiple ads on a single print
area)
- PR
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- The Method
- Humour – The Art
of Humor in Advertising – Advtg & Mktg Review, One Hundred Years of Humor
in American Advertising (PDF)
- Rhetoric
- Element of surprise – Hijacking
the Urban Screen – Trends in Outdoor Advertising & Predictions for
the Use of Video – First Monday
- Use of technology
- Something cool – Cool
Ideas for Themes & Capturing Attention – Use of Satellite
Mapping from Google, Amazon for Cool Advertising
- Themes
- Celebrities
- Specialty entities (like Spud the
animal)
- Weird
- Breaking Stereotypes – Have you Ever
Tried to Sell A Diamond – The Atlantic Online
- Little Dialog
- Getting Straight to the Point
- Catch Phrases – Top
79 Advertising Slogans & Catchphrases
- The Target Audience
- The Content
- Words -
- Images – Outdoor Advertising & Creative
Imaging Solutions Samples from MetroMedia Technologies,
Color Images More Memorable than Black & White – from Innovations
Report
- Multimedia (audio, video, text and
pictures, music) -
- Jingle -
- Elegance -
- Graphics -
- Aesthetics -
- Mind-blowing Scenes -
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