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The Memorable Ads
Database
The
advertising industry is worth over a trillion dollars per annum. Just imagine
the amount of time, money and resources that go into producing these
commercials!
For most companies, marketing and advertising expenses are
fast becoming the single largest contributors to their expenses. Is it any
wonder that it is the dream of every advertiser to have every advertisement
produce excellent returns on investment?
While the return on advertising depends on a number of
critical factors, it is safe to say that the memorability of an ad is an
important factor. Put simply, a memorable ad advertises itself thus
increasing the RoA (return on advertising)!
As is quite obvious, the ultimate objective of the ad is
sell the product - and not to sell the ad! - so memorability for the sake of
memorability will not work. But other things being equal (boy, have they ever
been J), a memorable advertisement
would be every advertisers (and advertising companys) dream.
This section presents links to WWW resources that contain
resources on memorable advertisements. It is hoped that the advertisers and
the advertising community finds these resources of at least some value in
creating more memorable and enriching commercials.
If you know of a good web resource/link that could fit in
this section, do let me know. I will
quickly review and add it if found OK.
Keywords: Great advertisements, Classic
advertisements & commercials, Wonderful ads, Memorable advertising,
adverts, Awesome advertisement & commercial resources
The following are the sections at The Memorable Ads
Database
See individual sections
Memorable
Ads Resources, Links
Creating
Memorable Ads
Industry
& Product Specific Memorable Ads
Period-specific
Memorable Ads
Country-specific
Memorable Ads
Funny &
Humor in Ads
Stupid Ads
Ad
Personalities
Memorable
Slogans & Jingles
Ad
Characteristics
Advertising
Media
Ad Forums
Ad Books
& Guides
Ad
Reference
Assorted /
Misc.
Or scroll down for the entire list in one page
- General Resources for Classic & Memorable
Commercials
- Creating Memorable Commercials
- Industry-specific & Product-specific Advertisements
- Period-specific Memorable Ads
- Funny Ads, Fun in Advertisements
- Country-specific Ads
- Sports Ads
- Stupid Ads
- Memorable Ad Personalities
- Memorable Slogans
- Memorable Advertisements for Various Aspects
- Advertising Forums
- Creativity in the Various Advertising Media
- Books & Guides for Making Great Advertisements
- Advertising Industry Reference
- Assorted / Misc.
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Another page you might be interested in is the one
where answers are given to the question, How can I
generate viral marketing for my products? @ The Billion Dollar Questions Site
1.
General Classic & Memorable Commercials
2.
Creating Memorable Commercials
3.
Industry-specific/Product-specific Advertisements
- Food & Beverages - 7-Eleven: "Brain
Freeze" (1990s), California Fluid Milk Processors Advisory Board:
"Aaron Burr" (1990s), California Milk Advisory Board (Real
California Cheese): "Alcatraz" (1990s), Diet Coke: "Diet
Coke Break" (90s), Diet Coke: "Elephant" (90s), Diet
Mountain Dew: "Done That/Base Jump" (90s), Diet Pepsi:
"Performance" (90s), Johnsonville Breakfast Sausage:
"Sam" (90s), Kellogg's Special K: "Resolution"
(90s), Coca-Cola: "Polar Bears" (90s), Coca-Cola: "Red
India" (90s), Bud Ice: "Incident At Johnson Farm" (90s),
Bud Light: "Limo" (90s), Bud Light: "The Fishing
Trip" (90s), Bud Light: "Shopping" (90s), Budweiser:
"Frogs 1" (90s), Budweiser: "Louie the Lizard"
(90s), Budweiser: "Bad Day To Be A Frog" (90s), Heineken:
"Ball Boys" (90s), McDonald's: "Showdown I & II"
(90s), McDonald's: "Sign" (90s), McIlhenny Tabasco:
"Mosquito" (90s), Miller High Life: "Duct Tape"
(90s), Miller Lite: "Weird Guy (90s), Mita Copystar: "Flip
Card Man" (90s), Pizza Hut: "Right Field" (90s), Pepsi:
"Security Camera" (90s), Perdue: "Now Arriving"
(90s), Pet Food Warehouse: "Catnip" (90s), Phillip's Cherry
Milk of Magnesia: "Raymond & Maureen Go To Dinner" (90s),
Snapple: "Mascot" (90s), Snickers: "Chefs" (90s), Snickers:
"Eternity" (90s), Sprite: "Employment Agency" (90s),
Eveready Energizer: "Genie" (90s), Eveready Energizer:
"Woodchuck" (90s), Taco Bell: "Chihuahua" (90s),
Taster's Choice: "Doorbell" (90s), Beef Industry Council:
"Anthem" (90s), Dunkin Donuts: "Chase" (90s), Little
Caesars: "High Chair" (90s), Little Caesars: "Italian
Feast" (90s), Little Caesars: "Focus Group" (90s), Little
Caesars: "Training Camp" (90s), Little Caesars:
"Prosperous Stroll" (90s), Little Caesars: "Cloning"
(90s), Tostitos: "Audit" (90s), Rold Gold Fat-Free Pretzels:
"News 3" (90s), Mountain Dew: "Jackie Chan" (90s),
Jack in the Box: "Election (90s), Oreo: "Dilemma (90s),
Whiskas: "Read My Beak (90s), Budweiser: "Whassup
Girlfriend/Web" (2000), California Milk Advisory Board/Real
California Cheese: "Grandma (2000), Heineken: "The Premature
Pour" (2000), Kellogg's Frosted Flakes: "In
Touch/Scripted" (2000), Snapple: "The Program" (2000),
Snickers: "Voting booth" (2000), Jack in the Box:
"Italy" (2000), Mountain Dew: "Mock Opera" (2000),
California Fluid Milk Processors Advisory Board: "Ben (2001),
Coca-Cola: "Spanish Wedding" (2001), Heineken:
"Lighter" (2001), Jack in the Box: "Pads" (2001),
MasterCard: "Trip/Cincy" (2001), McDonald's: "Let's
Play" (2001), Miller High Life: "Pole Cat" (2001), Minute
Maid: "Friendly Rivals" (2001), Mountain Dew: "Ram"
(2001), Lipton Sizzle & Stir: "The Woolerys" (2001),
Snapple: "Bed Check" (2001), Snickers Cruncher:
"Toys" (2001), Snapple |
"Headbanger", Deutsch/New York (2002), Starbucks |
"Office/Rain", Fallon/New York (2002), Kellogg's Corn Pops | "Dance",
Leo Burnett/Chicago (2002), Coca-Cola | "Awakening",
Lapiz/Chicago (2002), Heineken Keg Can | "Limo", Lowe/New York
(2002), Lipton Asian Side Dishes | "Freestyle Round Up",
Bartle Bogle Hegarty/New York (2002), Uncle Ben's Breakfast Bowls |
"Detained", D'Arcy/St. Louis (2002), Coca-Cola |
"Someday", McCann-Erickson/New York (2002), Hellmann's
Mayonnaise | "Vault" Lowe/New York (2002), Jack in the Box |
"MLB Ball/Tink-A's", Secret Weapon Marketing/Santa Monica,
CA (2002), Juicy Fruit | "Share Time", BBDO/Chicago (2002),
Diet Dr. Pepper | "Chimps", Young & Rubicam/New York
(2002), Domino's | "Father Figure", Deutsch/New York (2002),
Coca-Cola | "Tower", Carmichael Lynch/Minneapolis (2002),
Snapple | "House Party", Deutsch/New York (2002), Mountain Dew
| "Davey and Goliath", BBDO/New York (2002), McDonald's |
"Kid's Table", DDB/Chicago (2002), Dunkin' Donuts |
"Surprise", Hill, Holliday, Connors, Cosmopulos/Boston (2002),
M&Ms | "Hotel", BBDO/New York (2002), McDonald's |
"The Catch", DDB/Chicago (2002), M & M's | "Valentine",
BBDO/New York (2002), Miller High Life | "Noah", Wieden +
Kennedy/Portland, OR (2002), Coca-Cola | "Hitchhiker",
Carmichael Lynch/Minneapolis (2002), Coca-Cola | "Mon Coeur",
McCann-Erickson/New York (2002), Budweiser | "Cards", DDB/Chicago
(2002), Budweiser | "Out of Towner", DDB/Chicago (2002), 7-Up
| "Singers", Young & Rubicam/New York (2002), M&M's |
"Baby", BBDO/New York (2002), California Fluid Milk Processors
Advisory Board | "La Llorana", Goodby, Silverstein &
Partners/San Francisco (2002), Heineken | "The Poachers",
Lowe/New York (2002), Jack in the Box | "No Question About
It", Secret Weapon Marketing/Santa Monica (2002), Coca-Cola |
"Sledding", McCann-Erickson/New York (2002), Red Robin Gourmet
Burgers | "David", McClain Finlon/Denver (2002), California
Fluid Milk Processor Advisory Board: Birthday, Coca-Cola: Care Package
(2003), Heineken: Joke (2003), Pepsi: Summer Job (2003), Budweiser: Born
a Donkey (2004), Burger King: Copy (2004), Burger King: Tussle (2004),
Burger King: Wrapper (2004), California Milk Processor Board: Russian
Family (2004), Jack in the Box: No French (2004), Juicy Fruit: No Dummy
(2004), Miller Lite: Bartender (2004), Mountain Dew: Sled (2004),
Mountain Dew: Helicopter (2004), Starbucks: Glen (2004), Bud Light:
Skydiver (2005), Burger King: Fantasy Ranch (2005), Burger King: Kong
Good (2005), California Milk Processor Board: Batting Practice (2005),
Heineken: Disturbance (2005), M&M's: Orange (2005), Doublemint:
We're Back (2005), Dr.Pepper: Anything for Love (2005), Fruit by the Foot | "Lizard Love", Saatchi
& Saatchi/New York (2002), Gatorade | "Origins", Element
79 Partners/Chicago (2002), Corona | "Seashell",
Cramer-Krasselt/Chicago (2002), Outback Steakhouse | "Refrigerator",
davidandgoliath/Los Angeles (2002), Chiquita | "They Try
(Banana)", Doner/Southfield, MI (2002), Aquafina | "Thank the
Academy", Element 79 Partners/Chicago (2002), Whiskas |
"Vacuum", D'Arcy/St. Louis (2002), Carl's Jr. |
"Examination", Mendelsohn/Zien/Los Angeles (2002), V8 |
"Flirtation", Young & Rubicam/New York (2002), McCormick
Grill Mates | "Performance", The Sawtooth Group/Woodbridge
(2002)
- Auto: Volkswagen Golf: "Cappuccino"
(90s), Volkswagen Golf: "Sunday Afternoon" (90s), Volkswagen
New Beetle: "Flower" (90s), Volkswagen Cabrio: "Milky
Way" (90s), Volkswagen Jetta: "The Great Escape" (90s),
Saturn: "A Homecoming To Remember (90s), Saturn: "The
Lift", Saturn: "Tuba" (90s), Mercedes-Benz:
"Janis" (90s), Mercedes-Benz: "Nonstop" (90s),
Mercedes-Benz: "Smooth Ride" (90s), Honda Accord:
"Office" (90s), Honda Civic del Sol: "Windy" (90s),
Honda Passport: "Jelly Filled" (90s), Isuzu: "Toy
Store" (90s), Jeep Grand Cherokee: "Gates" (90s), Jeep
Grand Cherokee: "Snow Covered" (90s), Lexus:
"Balance" (90s), Lexus: "Ball Bearing" (90s), Lexus:
"Brooklyn Bridge" (90s), Mitsubishi Dealers:
"Manhood" (90s), General Motors EV1: "Appliances"
(90s), Nissan: "Toys" (90s), Budget: "Aromatherapy"
(90s), Volkswagen Beetle: "Vapor", Volvo: "Saturday"
(2000), Jeep: "Shake" (2000), Mercedes-Benz:
"Aaooga" (2000), Goodyear: "Family Vacation" (2001),
Isuzu Rodeo: "The Call" (2001), Volkswagen Beetle:
"Aqueduct" (2001), Volkswagen Jetta: "Big Day"
(2001), Volkswagen Passat: "Ransom" (2001), Toyota Corolla:
"Subtitles" (2001), Volkswagen Golf
| "Getting Warmer", Arnold Worldwide/Boston (2002),
Mercedes-Benz | "Reincarnation", Merkley Newman Harty/New York
(2002), Michelin | "Hands On", Campbell Ewald/Warren, MI
(2002), Volkswagen Passat | "Mano a Mano", Arnold
Worldwide/Boston (2002), Volvo | "Pizza", Euro RSCG MVBMS
Partners/New York (2002), Dodge | "Octane 93", PentaMark/Troy,
MI (2002), Jeep Grand Cherokee Laredo | "Chivalry",
PentaMark/Southfield, MI (2002), Honda: Cars/People (2003), Honda
Pilot: It's True (2003), Saturn: Warnings (2003), Volkswagen: Uncle J
(2003), Volkswagen Passat: Think Ahead (2003), Chevrolet: Soap (2004),
Honda Accord Hybrid: Waste (2004), Saturn: Door Music (2004), Volvo S40:
Video Game (2004), Ford Escape: True Love (2005), Volkswagen Passat, B6:
Check Point (2005), 1-800-Bar-None Has
Been - PBandJ Partners/East Hampton (2002)
- Textiles & Apparel: Adidas:
"Blessed" (90s), Adidas: "Spelling Trouble" (90s),
Diesel Jeans: "5 A.M. Mono Village" (90s), Nike: "Bo
Diddley" (90s), Nike: "Bo Show/Foreman" (90s), Nike:
"Barkley of Seville" (90s), Nike: "The Wall" (90s),
Nike: "If You Let Me Play" (90s), Nike: "Pee Wee
Football-Running Backs" (90s), Nike: "Good Vs. Evil"
(90s), Nike: " Li'l Penny Movie" (90s), Nike: "Namath-Day
4" (90s), Nike: "Airport '98" (90s), Nike:
"Meat" (90s), Nike: "Bulls" (90s), Nike: "The
Morning After" (90s), Nike: "NYC Stickball - 3rd Base"
(90s), Lee: "Twister" (90s), Levi's 501 Jeans:
"Prague" (90s), Levi's 501 Jeans: "Pool Boy" (90s), Levi's
for Women: "Woman Finding Love" (90s), Levi's Wide Leg Jeans:
"Doctors" (90s), The Gap : "Khakis Swing" (90s), The
Gap: "Everybody in Vests (90s), Levi's: "Badger" (90s),
Reebok: "Bungee" (90s), Converse: "Grandmama" (90s),
Fila: "Camp Tough Guy-Day 1" (90s), Dockers: "Subway
Love" (90s), The Gap: "Slow Down" (2000), Nike:
"Elephant" (2000), Nike: Play (2001), Lee:
"Barbershop" (2001), Levi's SuperLow Jeans: "Belly Button
(2001), Nike: "Freestyle" (2001), adidas
| "Footballitis", 180/TBWA/Amsterdam (2002), Nike Golf |
"I Switched", Wieden + Kennedy/Portland, OR (2002), (15) Nike
Soccer | "Rematch", Wieden + Kennedy/Amsterdam (2002), The Gap
| "Denim Invasion", In-house (2002), Nike |
"Funkship", Wieden + Kennedy/Portland, OR (2002), Levi's |
"Crazy Legs", TBWA\Chiat\Day/San Francisco (2002), Nike |
"Rucker Park", Wieden + Kennedy/Portland, OR (2002), adidas:
Wake Up Call (2003), Wrangler, Budweiser: Replay (2003), Levi's: Car
(2003), Nike: Lance Can't/Tribute (2003), Nike: Gamebreakers, Nike:
Streaker (2003), Reebok: Terry Tate Super Bowl (2003), adidas: Laila (2004),
adidas: Carry (2004), adidas: Plastic Football (2004), Nike: What If?
(2004), Nike: Marry Me (2004), adidas: Hello Tomorrow (2005), Levi's:
Loyal (2005), Nike: Run Barefoot (2005), Nike: Lance/Press
Conference(2005), Nike: Kid Tiger (2005), Nike: FC USA (2005)
- Media & Entertainment - ESPN SportsCenter:
"Kids Center" (90s), ESPN SportsCenter : "Broadcast
News" (90s), ESPN SportsCenter : "Perfect Show" (90s),
AltaVista: "Chess" (90s), Amazon.com : "Spent Two
Minutes" (90s), HBO: "Foreman" (90s), HBO:
"Chimps" (90s), Prodigy: "Music" (90s), Hallmark:
"Dance Card (90s), Hollywood Video: "Action" (90s),
Snap.com: "New Friend" (90s), The Weather Channel:
"Painted Faces" (90s), Discovery.com: "Meteors"
(2000), Oxygen Media: "I Am Baby" (2000), Game Show Network:
"Sputnik" (2000), ESPN SportsCenter: "Field
Reporters" (2000), Animal Planet: "Living Alone" (2001),
Apple iTunes: "Concert" (2001), DirecTV: "Hey"
(2001), ESPN SportsCenter: "Turf" (2001), FOX SportsNet:
"Leading Off" (2001), ESPN Great
Outdoor Games | "Paul", BaylessCronin/Atlanta (2002), HBO Home
Video | "Jaywalking", Venables, Bell & Partners/San
Francisco (2002), E! Entertainment Network |
"Hoffman/Graduate", Ground Zero/Marina del Rey, CA (2002),
ESPN SportsCenter | "Wave", Wieden + Kennedy/New York (2002),
Nintendo Game Boy Advance | "Vacation Advanced", Leo
Burnett/Chicago (2002), Turner Classic Movies | "Rocky",
nicebigbrain/New York (2002), ESPN SportsCenter | "Lance",
Wieden + Kennedy/New York (2002), ESPN SportsCenter | "Lance",
Wieden + Kennedy/New York (2002), ESPN: Gathering (2003), ESPN:
Kiss the Double (2003), Apple iPod: Wildpostings (2004), Apple iPod: The
Band (2004), ESPN: Free Throw (2004), ESPN.com: Fridge the Falconer
(2004), Disney: Dog Date (2004), ESPN: Surf Camp (2005), ESPN: Believe
(2005), ESPN Radio: History Lesson (2005), ESPN SportsCenter:
Performance Enhancers (2005)
- Computers & Internet - Hewlett-Packard :
"Baby Sitter" (90s), IBM: "French Guys" (90s), IBM:
"Flame Mail" (90s), Apple iMac: "E-Mail" (90s),
Apple Macintosh: "Nightmare Before Christmas" (90s), Intel:
"Homer's Smarter Brain" (90s), Amazon.com: "Feel Like A
Kid" (2000), Apple: "Snow/White Room" (2000), E*Trade :
"Basketball" (2000), E*Trade : "ER", E*Trade :
"Monkey" (2000), EDS: "Cat Herders", IBM: "The
Axe" (2000), Apple iTunes: "Concert" (2001), Electronic
Data Systems (EDS): "Running With the Squirrels" (2001),
E*Trade: "Monkey II" (2001), Hewlett-Packard: "Rycharde
Hawkes" (2001), IBM: "Cheese Wars" (2001), Apple | "Switchers/Aaron Adams",
TBWA\Chiat\Day/Playa del Rey, CA (2002), Heinz | "Insist on
Heinz", Ten-United/Pittsburgh (2002), Jack in the Box |
"4x4", Secret Weapon Marketing/Santa Monica (2002), Johnnie
Walker | "Restaurant", Bartle Bogle Hegarty/New York (2002),
IBM | "Trees", Ogilvy & Mather/New York, (2002), Kmart |
"Martha Stewart", TBWA\Chiat\Day/New York (2002), Apple iPhoto
| "Birth", TBWA\Chiat\Day/Los Angeles (2002), Apple iMac |
"Window", TBWA\Chiat\Day/Los Angeles (2002), Microsoft | "Vintage",
McCann-Erickson/San Francisco (2002), E*Trade | "Pitch",
Goodby, Silverstein & Partners/San Francisco (2002), EDS |
"Suki", Fallon/Minneapolis (2002), Apple iPod: Hip Hop
(2003), Apple Notebook: Big & Small (2003), Hewlett-Packard: Bang
& Olufsen (2003), Hewlett-Packard: Next Shift (2003), IBM: Museum
(2003), Monster.com: Today (2003), Apple iPod: Wildpostings (2004),
Apple iPod: The Band (2004), eBay: Toy Boat (2004), Hewlett Packard:
Constant Change (2004), Apple: Detroit (2005), IBM: Problem (2005)
- Sports - FOX Network/Major League Baseball:
"Rope" (90s), FOX Network/NHL: "Bowling" (90s),
FOXSports.com: "Old Man" (90s), ESPN SportsCenter:
"Athletes Bribing" (90s), ESPN SportsCenter : "Talent
Search" (90s), Seattle Supersonics: "Sam" (90s), FOX
SportsNet: "Leading Off" (2001), NASCAR: "Tire
Swing" (2001), Major Laegue Baseball |
"Home Run Derby", McCann-Erickson/New York (2002), Baltimore
Orioles | "Coaches' Signals", Trahan, Burden,
Charles/Baltimore (2002), NASCAR | "Jogger", Young &
Rubicam/Chicago (2002), Nike | "Move", Wieden +
Kennedy/Portland, OR (2002), Play it Again Sports | "Figure
Skater", Periscope/Minneapolis, AFLAC (2002), New Balance |
"Stairs", Messner Vetere Berger McNamee Schmetterer Euro
RSCG/New York (2002)
- Home & Family - IKEA: "Dining Room"
(90s), IKEA: "Home Sweet Subway" (90s), New York State
Lottery: "Toll Booth" (90s), Polaroid: "Dog And Cat"
(90s), DuPont Stainmaster: "Here Kitty" (90s), Pets.com:
"Don't Go" (2000), New York Lottery: "If I Had a Million
Dollars" (2001), MasterCard |
"Swap", McCann-Erickson/New York (2002), Mastercard |
"Bug's Eye View", McCann-Erickson/New York (2002), New York
State Lottery | "Firemen", DDB/New York (2002), HBO Home Video
| "Jaywalking", Venables, Bell & Partners/San Francisco
(2002), MasterCard | "Dogs Behaving Badly",
McCann-Erickson/New York (2002), Polaroid | "Let Me In", Leo
Burnett/Chicago (2002), DIRECTV | "Big Hug II", Deutsch/Los
Angeles (2002), DIRECTV | "Big Hug II", Deutsch/Los Angeles
(2002), Visa | "Bacon", BBDO/New York (2002), Turner Classic
Movies | "Rocky", nicebigbrain/New York (2002), Kansas City
Zoological Park | "Kangaroos - Family Style",
Bernstein-Rein/Kansas City, MO (2002), American Express: One Hour
Photo (2003), Visa Check Card: Yao Ming (2003), American Express: Ellen
(2004), Hallmark: Fran DePiano (2004), MasterCard: Three Stooges (2004),
MasterCard: Simpsons (2004), American Express: Winslet (2005),
MasterCard: Cashier (2005), MasterCard: Home - Broken Window (2005), Orchard Supply Hardware | "Baby Powder",
Ogilvy & Mather/Chicago (2002), 1-800-Bar-None Has Been - PBandJ
Partners/East Hampton (2002), AFLAC | "Natural History", The
Kaplan-Thaler Group/New York (2002), Colonial Williamsburg | "The
Speech", Earle Palmer Brown/Bethesda, MD (2002)
- Telecom - AT&T: "Beaches" (90s),
Bell Atlantic Yellow Pages: "Love Me Fender" (90s), Nynex
Yellow Pages: "Investigators" (90s), Southwestern Bell:
"Can't Hide" (90s), Pacific Bell: "Prison" (2000),
Pacific Bell Smart Yellow Pages: "The kid" (2000), Verizon
SuperPages: "Lassie's Last Straw" (2001), VoiceStream
Wireless: "License" (2001), Sprint PCS: "Charo"
(2001), Sprint PCS | "Shampoo",
Publicis & Hal Riney/San Francisco (2002), Verizon Wireless |
"Launch", Bozell/New York (2002), AT&T Wireless:
Business Trip (2003), Sprint PCS: Telepathy (2003), Sprint PCS: Braids
(2004), Sprint: Red Ball (2004), Motorola: Phone Booth (2005), Sprint:
The Man (2005), Nextel | "Wall of
Fame", Mullen/Wenham, MA (2002)
- Personal Care - Johnson & Johnson: "Your
Mother's Touch" (90s), Colgate: "Primary Colors" (90s),
Cheer: "Flamenco" (90s), Lubriderm: "Quick Reminder"
(90s), Norelco Reflex Action Razor: "Hockey" (90s), Schick
Tracer: "Metamorphosis (90s), Clairol Nice 'n' Easy:
"Bus" (90s), Dove Nourishing Lotions: Song (2005), Right Guard Xtreme Power Stripe | "Race",
BBDO/New York (2002), Tampax | "Vending Machine", Leo
Burnett/Chicago (2002)
- Healthcare - California Dept. of Health Services
Tobacco Control Section: "Gala Event" (90s), Dr. Scholl's | "Nurse", Euro RSCG
MVBMS Partners/New York (2002), Sentinel Flavor Tabs | "Me and my
Dog", Earle Palmer Brown/New York (2002), AFLAC |
"Natural History", The Kaplan-Thaler Group/New York (2002)
- Consumer Electronics - Kenwood: "70s Dance
Show" (90s), Sony PlayStation: "Crash Goes To Seattle"
(90s), General Electric: "Night Football" (90s), Outpost.com:
"Band" (90s), Pioneer: "The Bridge (90s), Philips Audio
CD Recorder: "Dinner Date" (2000), Fujifilm:
"Poodle" (2001), Sony Electronics: "Message From America"
(2001), Apple iPhoto | "Birth",
TBWA\Chiat\Day/Los Angeles (2002), Polaroid | "Let Me In", Leo
Burnett/Chicago (2002), General Electric | "Journey", BBDO/New
York (2002), Nintendo Game Boy Advance | "Vacation Advanced",
Leo Burnett/Chicago (2002), Apple iPod: Hip Hop (2003), Sony
PlayStation 2: Consequences (2003), Apple iPod: Wildpostings (2004),
Apple iPod: The Band (2004), GE: Singin' in the Rain (2005), Motorola:
Phone Booth (2005), T-Mobile: Cheerleader (2005), XBOX 360: Jump Rope
(2005)
- Finance & Money - Prudential:
"Senator" (90s), MasterCard: "Baseball" (90s),
MasterCard: "Home Run/62 And Counting" (90s), MasterCard:
"High School Reunion" (90s), MasterCard: "Happy"
(90s), American Express: "Gas Station" (90s), Visa Check Card
: "Bob Dole" (90s), Visa Check Card : "Nigel" (90s),
Discover Brokerage: "Tow Truck" (90s), Charles Schwab:
"Retirement Home" (2000), Discover Card: "Love
Rocket" (2000), MasterCard: "Homesick" (2000), American
Express: "Open For Business" (2000), Citibank: "Delivery
Room " (2001), E*Trade: "Monkey II" (2001), John Hancock
Financial: "Dinner" (2001), New York Lottery: "If I Had a
Million Dollars" (2001), MasterCard |
"Swap", McCann-Erickson/New York (2002), Mastercard |
"Bug's Eye View", McCann-Erickson/New York (2002), New York
State Lottery | "Firemen", DDB/New York (2002), MasterCard |
"Dogs Behaving Badly", McCann-Erickson/New York (2002),
Discover Card | "First Date", Goodby, Silverstein &
Partners/San Francisco (2002), JPMorgan Chase | "Pickle",
Foote, Cone & Belding/New York (2002), Charles Schwab | "HR
King", BBDO/New York (2002), Morgan Stanley | "Nest Egg",
Leo Burnett/Chicago (2002), E*Trade | "Pitch", Goodby,
Silverstein & Partners/San Francisco (2002), Visa |
"Bacon", BBDO/New York (2002), American Express: One
Hour Photo (2003), Visa Check Card: Yao Ming (2003), American Express:
Ellen (2004), Fidelity: Carol (2004), MasterCard: Three Stooges (2004),
MasterCard: Simpsons (2004), American Express: Winslet (2005),
MasterCard: Cashier (2005), MasterCard: Home - Broken Window (2005), 1-800-Bar-None Has Been - PBandJ Partners/East
Hampton (2002), AFLAC | "Natural History", The Kaplan-Thaler
Group/New York (2002)
- Education & Career - Monster.com: "When
I Grow Up" (90s)
- Retail - Barneys New York: "Ticklish"
(90s), eToys.com: "Firefly" (2000), The Gap: "Slow Down"
(2000), The Gap: "Blue Jeans" (2001), Sears: "Getting
that Great Fall Look" (2001), The Gap |
"Denim Invasion", In-house (2002), Sears |
"Clothesline", Ogilvy & Mather/Chicago (2002), Home Depot
| "Treehouse", The Richards Group/Dallas (2002), Target |
"Driver/Roof", Kirshenbaum, Bond & Partners/New York
(2002), Target: Call Center (2004), Play
it Again Sports | "Figure Skater", Periscope/Minneapolis,
AFLAC (2002)
- Oil & Gas - Chevron: "Sibling
Rivalry" (90s)
- Distribution & Logistics - Federal Express:
"Gotcha" (90s), FedEx: "Fierce Snake" (2000), UPS:
"Orders" (2000), FedEx: "Great Idea" (2001), UPS:
"Santa's Workshop/Supply Chain, Management" (2001), FedEx:
Drama (2003), FedEx: Jenkins (2004)
- Gems & Jewelry - DeBeers:
"Shadows/Ten-Year Celebration" (90s)
- Office Products - Staples: "The Most
Wonderful Time" (90s), Staples: "Empty Nest" (90s), Staples | "Pen", Cliff Freeman &
Partners/New York (2002), FedEx Kinko's: Cloud Nine (2004), FedEx
Kinko's: Sweeps (2005), Pilot Pen |
"Shredding", The Kaplan Thaler Group/New York (2002), Kinko's
| "Convobub", GSD&M/Austin, TX (2002)
- Business & Management - Andersen Consulting:
"Quintet" (90s)
- Travel & Hospitality - United Airlines:
"Passion" (2001), Delta Air Lines: The Seat (2003), United
Airlines: Cliff Diver (2003), Holiday Inn: The Noses (2004), United
Airlines: Interview (2004), United Airlines: Mr. Pants (2005), Colonial Williamsburg | "The Speech",
Earle Palmer Brown/Bethesda, MD (2002)
..
..
4.
Period-based Memorable Commercials
- 1990s -
S.O.S.: "Signals"
- 2000 -
Circuit City: "TV House ", Finish Line: "Musical
Inspiration", Gateway: "Apartment", Kotex: "Mother
Nature", Lipton Brisk: "Jailhouse Rock", Netflix:
"Mobster", Nordstrom: "Feng Shui", PBS:
"Light", Powerade: "Bus Ride", Priceline: "We
Gotta Get Outta This Place", Purina ONE: "No Worries",
Sacramento Kings: "Dog", Sears DieHard: "Jump Of
Faith", TiVo: "Golf
- 2001 -
Carl's Jr: "Garage", Conseco: "Organ Grinder", Slim
Jim: "Appendix", Yard Fitness: "Coverage", Zest:
"The Replacement"
- 2002 - NY, Milk | "Bounce", Bozell/New York,
NJ, Dial | "Happy Dog", GSD&M/Austin, FootJoy | "Call
to Arms", Arnold Worldwide/Boston, Rolling Rock | "Wedding
Rock", McCann-Erickson/New York, Starburst | "Language",
Grey Worldwide/New York
- 2003 - Bud
Light: Genius/Mr. Grocery Store Cart, Coors Light: Wingman, , DSW:
Springtime, eBay: On eBay, Gap: Raoul, Gatorade: Origins 2, Hummer: Big
Race, John Hancock: Guerreros, Miller: Dominoes, Miller High Life:
Flamz, , Mountain Dew: Animated, Moviefone: Robot, Napster: Old School,
, Osteo Bi-Flex: The New Frank, SBC: Sleepy Groves, Trident: Squirrel,
Washington Mutual: Paul, Whiskas: Buffalo
- 2004 -
American Legacy Foundation: Shards O'Glass, Aquafina: Drink Up, Citi:
Marquez Sisters, Dawn: Garage Sale, Emerald Nuts: Normans,
Guinness: St. Patrick's Day Morning, HUMMER: Search Engine, Las
Vegas Convention & Visitors Authority (LVCVA): Silent Car, NEXTEL:
Dance Party, Office Max: Santa's Helper, Pedigree: Noses
- 2005 -
Ameriquest: Surprise Dinner, CareerBuilder.com: Monkey, Converse:
Spin the Bottle, eBay: Anthem, Emerald Nuts: Exaggerating Dad, Fruit of
the Loom: Country Video, GameTap: Pac-Man Puppet Show, Hummer H3: Three
Bears, Kohler: Last Words, Las Vegas Convention & Visitors
Authority: Parents, New York Lottery: Dollar Store, Pedigree: We're for
Dogs, Scope: Rubbing Noses, Sharpie Mini: Frisbee/Driver, Skittles:
Sheepboys, St.Joseph: Traveling Pill, Starburst: Art Center
5.
Funny & Hilarious Ads
6.
Country-specific Ads
7.
Sports Ads
SuperBowl Ads
· Memorable Superbowl
Commercials from NFL Rumors
· Top 5 Superbowl Commercials from
MSNBC
· Great TV Commercials from 30 Years of
Super Bowl from Superbowl TV Ads
· Thank God for
Beer Commercials Review of Superbowl 2006 Commercials
8.
Stupid Ads
9.
Memorable Ad Personalities
10.
Memorable Slogans
11. Memorable Advertisements for the Following
Aspects
- The Message the communication Nailing a Brand
Message from iMedia Connection, Making
Your Message Stick
- The Medium
- Print Getting
More from Print Advertising (MS Word Document format) insights
from PRS eye tracking of ad readership
- Internet
- Radio
- TV TV Advertisements
of the 60s, 70s & 80s Nostalgia Central, Highlights in
the History of Coca Cola Television Advertising, Classic TV Commercials
from Retro Junk, TV Adverts
Funny, Cool & Sexy TV Commercials & Ads (UK Focus)
- Film Why Does Cinema
Advertising Work Ads on the Wall
- Roadside Advertisements & Hoardings
- Event/OnStage/Promotions - POP,
Promotional Products, Events
- Direct Marketing
- Packaging, Branding & Design (On
Product) Memorable taglines, Crafting a Memorable Logo from
Entrepreneur .com, Easily Remembered Makes Big Money from Site
Point
- Outdoor Billboard, Poster, Transportation &
Vehicles Subway
Advertising Outdoor Underground; New tech in outdoor advertising
one-way vision printing & dynamic digital display. One-way vision
printing allows advertisers to advertise on one side, while from the
other side there is an unhindered view. Dynamic display allows one to
view different advertisements from different angles (unlike the old
tech, this new tech allows printing on multiple ads on a single print
area)
- PR
- The Method
- Humour The Art
of Humor in Advertising Advtg & Mktg Review, One Hundred Years of
Humor in American Advertising (PDF)
- Rhetoric
- Element of surprise Hijacking
the Urban Screen Trends in Outdoor Advertising & Predictions for
the Use of Video First Monday
- Use of technology
- Something cool Cool
Ideas for Themes & Capturing Attention Use of Satellite
Mapping from Google, Amazon for Cool Advertising
- Themes
- Celebrities
- Specialty entities (like Spud the
animal)
- Weird
- Breaking Stereotypes Have you Ever
Tried to Sell A Diamond The Atlantic Online
- Little Dialog
- Getting Straight to the Point
- Catch Phrases Top
79 Advertising Slogans & Catchphrases
- The Target Audience
- The Content
- Words -
- Images Outdoor Advertising &
Creative Imaging Solutions Samples from MetroMedia Technologies,
Color Images More Memorable than Black & White from Innovations
Report
- Multimedia (audio, video, text and
pictures, music) -
- Jingle -
- Elegance -
- Graphics -
- Aesthetics -
- Mind-blowing Scenes -
12.
Advertising Forums
13.
Creativity in the Various Advertising Media
- Alternate Media
- Billboard Design Billboards
Snapshots of History, About.com, Billboards That Work
& Those That Dont, In-Game
Billboards Go Interactive
- Boarding Pass Design
- Booklets
- Bookmarks Bookmark Collector
- Brochures The Art of
Brochures, Guerilla Marketing
- Brand Identity & Management Visual Branding Keys to
Make Your Business Memorable from eZine
Articles
- Business Cards, Phone Cards & Gift Cards Making
Memorable Business Cards Creative Pro
- Bulk Mailers Designs
- Calendars
- Campaigns
- Catalogues & Catalogue Design Mind your
Creative Tips for Catalog Design, Catalog
Design Tutorials & Tips Resources, Veer Visual Elements Catalogs
Samples List
- Collateral Look at some interesting creatives from Brancato Creative,
Some creatives from Creative
2.0 Portfolio
- Communication Plan
- Corporate Identity
- Cutting Marks
- Danglers Design
- Digital Mailers
- Door Hangers
- Envelopes Creative
Envelopes & Magazine Re-use from All Things Creative Blog, Personalised,
One of a Kind Envelopes, from DT & G Design
- Film Advertising
- Film Placements, Placement
- Freebees, Freebies
- Flip Charts Binders, Pages
- Folders
- Graphic Design
- Greeting Cards
- Handouts
- Hoarding Design, Hoardings
- Labels Custom Labels, Duplex Shipping Labels, Lapel,
Lapels Innovative
Packaging Ideas from Lightning Labels
- Letterheads The Big Book of Designs
for Letterheads & Web Sites
- Logos Using
Your Logos in Memorable Ways, Some interesting logo designs from Carbery Creative,
7 Logo Design Tips from Branding Basics @ About.com
- Magazine Advertisements Enthymemes
in Magazine Advertisement An Analysis of Oneida Silverware Ads A
Research Paper/Dissertation
- Mailers Flyers
& Mailers from PeachPit, Some Creative Ads
from AK Creative Works
- Mass Advertising
- Mobile Advertising/Mobiles
- Model Photography
- Newspaper Design & Redesign, Redesigning
- Newspaper Ads & Classifieds
- Office Stationary, Stationery
- Packaging Design
- Photography
- Plastic Cards
- Point of Sale & Point of Purchase
- Postcards Creative Postcard Club
- Posters
- Presentation Folders
- Press Ads
- Press Ad Alternative Designs
- Printing - Digital Offset Color, Digital Presentation,
Print and Mail
- Printing Artworks
- Promotion
- Publication Design
- Rack Cards
- Screen Savers Awesome
Screen Savers
- Shelf Talkers
- Special Products
- Stickers Some
Memorable Bumper Stickers
- Table tops
- Television, Televisions
- Truck backs
- TV Commercials/TV Spots
- Outdoor Design Creating Award Winning
Outdoor A Guide for Designing Effective Advertising (PDF)
- Visual Aids
- Visiting Cards
14.
Books & Guides for Making Great Advertisements
- Write Great Advertisements: A Step-by-step Approach,
Publisher: John Wiley and Sons Ltd (01-Mar-1990), ISBN: 0471507032,
Author: Klein, Erica L.
- Creative Advertising: Ideas and Techniques from the
World's Best Campaigns - by Mario Pricken, Pubisher: Thames & Hudson
15.
Advertisement Industry Reference Sites
16.
Miscellaneous
Other
Corny Sites
Somewhat
Unrelated
More
Media Industry Reference
Newspapers
& Magazines - Mag Portal Magazine Article Search Engine,
Newspaper & News Media Guide,
Breaking News Headlines 1st
Headlines, Electronic Journal
Miner, E-Journals Guide, The Directory of Computing Science
Journals
Top
Advertising & PR Companies - InterPublic Global Marketing &
Marketing Services Company, Omnicom
Group, WPP, BBDO Worldwide, DDB
Worlwide, TBWA, Ogilvy, Y&R,
JWT, Saatchi
& Saatchi, McCann-Erickson, Leo Burnett, Grey
Online Portals - Encyclopaedia Britannica, Encyclopedia, MSN Encarta, Merriam
Webster Online, Info Please, Your Dictionary, Answers, Dictionary, CIA Worlds Factbook,
Ref Desk, Thesaurus, Ask
Jeeves, Google, Yahoo, MSN,
Librarians Index to the Internet, Internet Public Library, The Library of Congress, Biography, How Stuff Works, iTools
Radio
& Audio
- Radio Locator, Museum of Television & Radio, Online Radio Stations Directory, World Radio Network, Radio & TV Internet Broadcast
Directory, National Association of
Broadcasters, US, Federal Communications
Commission, USA, Audio Engineering Society,
Radio
Companies
- NPR Public Radio, Virgin Radio, BBC Radio, Radio France, Fun Radio France, Live 365 Internet Radio Online Radio
Stations, Sveriges Radio Sweden, RFI Radio France Internationale, CBC Canada, Polskie
Radio Online Poland, Radio Italia,
Society of Broadcast Engineers,
TV
& Video
- Society of Motion Picture & Television
Engineers
Journalism
Journalism.org Research, Resources
& Ideas to Improve Journalism, Journalism Resources U of
Iowa, Columbia Journalism Review
Top
of the Heap US Media Companies: AOL Time Warner, Viacom, Comcast
Corp., Walt Disney Company, NBC-TV (part of General Electric), Cox
Enterprises, News Corp., DirecTV (part of General Motors), Clear Channel
Communications, Gannett Co., Advance Publications, Tribune Co., Charter
Communications, EchoStar Communications Corp., Hearst Corp., Adelphia
Communications Corp., Cablevision Systems Corp., The New York Times Company,
Knight Ridder, Bloomberg, The Washington Post Company, Primedia, Dow Jones
& Co., Belo, E.W. Scripps Co., Vivendi Universal, Advo, Discovery
Commuications, McClatchy Co., Univision Communications, International Data
Group (IDG), Meredith Corp., MediaCom Communications Corp., Readers Digest
Association, Valassis Communications, Media General, A&E Television
Networks, McGraw-Hill Co., Insight Communications Co., Yahoo Inc., Lifetime
Entertainment Services, Lamar Advertising Co., Gruner & Jahr USA
(Bertelsmann), Freedom Communications, Sinclair Broadcast Group, Landmark
Communications, MediaNews Group, GemsStar-TV Guide International, Reed
Elsevier, Zuckerman Media Properties
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